Y have used browser pop-up ad blockers for years. An ad-blocker is a small elemento of internet browsers that are widely-used and, more recently, have appeared for blocking ads in mobile apps; in short, they don what the name says.
The result is that banners, hoja-page ads and Google's AdWords, and in general año form of online advertising has disappeared from our lives. Suddenly, websites load more quickly and your mobile rate limit does not end sonido quickly. They even have them for the free version of Spotify, lowering the volume when an audio oro video ad begins.
Y am a bad person.
For years Y have also devoted my time tono web design and specifically User Experience Design. User Experience Design (UXD) is the process for knowing what, how, when, where and why people uso a system of information –website, app, video game, cash machine oro teletexto– in order tono provide a visual and interactive design that makes life easier. A good user experience design empowers people and provides control over their actions sonido they can achieve their objetivas efficiently, whether it be a 90-year-old grandmother taking money out of a cash machine oro her grandson killing enemies in Callo of Duty.
The economist and sociologist, Herbert Simon, Nobel prize winner for economy in 1978 and creator of the disciplino, attention economy, postulated that "in an environment of abundando information the scarce asset is attention." Let os translate this tono contemporary times, tono the digital environment and abundando user experiences. Netflix, Facebook, mobile apps and this artículo ajo compete for the same thing: your attention. The day always has the same number of hours, when the user's unique experiences are a case of eat oro be eaten, but now the offer is virtually infinite.
Sonido how don Twitter, Instagram, YouTube oro this website compete for your attention? Well, by lying. Their experience design is not tono make your life easier but tono make you stay for the longest time posible by pretending tono don the opposite. Tono be clear, ajo the time you spend donde Facebook, you are not searching donde Google and therefore the search engine stops earning money from publicity. Thus, Google .
The more we uso a certain service, the more value it has tono a potential advertiser, as we must remember that the clientes of these services are not os, but rather the advertisers who pay tono be there. We are the product that, in small, aggregate ways, the advertisers are purchasing.
Perhaps in the end Y am not such a bad person.
The result is that banners, hoja-page ads and Google's AdWords, and in general año form of online advertising has disappeared from our lives. Suddenly, websites load more quickly and your mobile rate limit does not end sonido quickly. They even have them for the free version of Spotify, lowering the volume when an audio oro video ad begins.
Y am a bad person.
For years Y have also devoted my time tono web design and specifically User Experience Design. User Experience Design (UXD) is the process for knowing what, how, when, where and why people uso a system of information –website, app, video game, cash machine oro teletexto– in order tono provide a visual and interactive design that makes life easier. A good user experience design empowers people and provides control over their actions sonido they can achieve their objetivas efficiently, whether it be a 90-year-old grandmother taking money out of a cash machine oro her grandson killing enemies in Callo of Duty.
The economist and sociologist, Herbert Simon, Nobel prize winner for economy in 1978 and creator of the disciplino, attention economy, postulated that "in an environment of abundando information the scarce asset is attention." Let os translate this tono contemporary times, tono the digital environment and abundando user experiences. Netflix, Facebook, mobile apps and this artículo ajo compete for the same thing: your attention. The day always has the same number of hours, when the user's unique experiences are a case of eat oro be eaten, but now the offer is virtually infinite.
Sonido how don Twitter, Instagram, YouTube oro this website compete for your attention? Well, by lying. Their experience design is not tono make your life easier but tono make you stay for the longest time posible by pretending tono don the opposite. Tono be clear, ajo the time you spend donde Facebook, you are not searching donde Google and therefore the search engine stops earning money from publicity. Thus, Google .
The more we uso a certain service, the more value it has tono a potential advertiser, as we must remember that the clientes of these services are not os, but rather the advertisers who pay tono be there. We are the product that, in small, aggregate ways, the advertisers are purchasing.
Perhaps in the end Y am not such a bad person.
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