04
de Març
de
2016 - 04:54
They say that having children changes your life and in the case of Jessica Alba (@jessicaalba) the saying is literally true. The actress gave birth to her first child in 2008 and what came next was a genuine nightmare. Beset by continual asthma attacks and allergies and constantly back and forth at the hospital, Alba became reluctant to apply any hygiene product to the skin of her newborn, to the point that she would look up on the Internet all the ingredients listed on the label.
Faced with becoming an hysterical, fear-driven mother, Jessica Alba decided to take the initiative and tackle the problem at its root. The solution: creating her own hygiene, health and well-being products for the house that did not include any chemical components and that were only made with natural elements. "I wanted safe products, with a pleasant design, at affordable prices and easy to find," says the actress when she talks about the start of her business project.
These concepts are at the heart of The Honest Company, the firm that has become an object of admiration in the US entrepreneurial community. The company's figures are surprising: after only three years, its catalogue includes a range of 135 products, it provides jobs to 500 people and has a market value of 1.7 billion dollars. It is a great achievement recognised by the economic media who award the designation of "unicorn start-ups" to those companies that reach a turnover of a billion dollars in their first five years. The protagonist of Sin City gained the distinction with two years left to go.
What is the secret of the company's success? The analysts see a key element to be Jessica Alba's involvement in the conception and growth of the project. If in other Casual Fridays we have seen celebrities often acting as a simple image of promotion, this time we find a top actress who is behind the idea itself, who found the funding and is the driving force behind the company.
The Honest Company does not sell any products that are not recommended by Jessica Alba, and only sells products that the actress genuinely uses to avoid artificial components. Business magazines point to Alba as a new model for celebrity entrepreneurs. She is a figure with a real involvement in the company to the point that today her business profile is more relevant than her role as a famous actress.
As she approached her teenage years, Jessica Alba was obsessed about leaving her mark on the world. Driven by this need, she first began to seek her fortune by joining Christian groups, and later, by finding success in the world of films. Today, the Hollywood star is convinced that she will be remembered for her work in The Honest Company.
Faced with becoming an hysterical, fear-driven mother, Jessica Alba decided to take the initiative and tackle the problem at its root. The solution: creating her own hygiene, health and well-being products for the house that did not include any chemical components and that were only made with natural elements. "I wanted safe products, with a pleasant design, at affordable prices and easy to find," says the actress when she talks about the start of her business project.
These concepts are at the heart of The Honest Company, the firm that has become an object of admiration in the US entrepreneurial community. The company's figures are surprising: after only three years, its catalogue includes a range of 135 products, it provides jobs to 500 people and has a market value of 1.7 billion dollars. It is a great achievement recognised by the economic media who award the designation of "unicorn start-ups" to those companies that reach a turnover of a billion dollars in their first five years. The protagonist of Sin City gained the distinction with two years left to go.
What is the secret of the company's success? The analysts see a key element to be Jessica Alba's involvement in the conception and growth of the project. If in other Casual Fridays we have seen celebrities often acting as a simple image of promotion, this time we find a top actress who is behind the idea itself, who found the funding and is the driving force behind the company.
The Honest Company does not sell any products that are not recommended by Jessica Alba, and only sells products that the actress genuinely uses to avoid artificial components. Business magazines point to Alba as a new model for celebrity entrepreneurs. She is a figure with a real involvement in the company to the point that today her business profile is more relevant than her role as a famous actress.
As she approached her teenage years, Jessica Alba was obsessed about leaving her mark on the world. Driven by this need, she first began to seek her fortune by joining Christian groups, and later, by finding success in the world of films. Today, the Hollywood star is convinced that she will be remembered for her work in The Honest Company.