For a while companies have begun to take the feelings of their clients and employees into consideration. They call it putting people at the heart of strategy, which translates into a more beneficial relationship between all parties. Whatever the case, not everyone has the same capacity to achieve good relations with consumers and staff. To find out who does it best, we have to look at the Empathy Index, which in its latest 2016 edition crowns Facebook as the most empathetic company in the world.
While tech companies occupy the top spots among the most empathetic, the ranking of the worst sees a major presence of companies from the energy and finance sectors.
The index aims to find out which companies create the best empathetic cultures, hold on to the best talent and create good working environments with people of all sorts. It uses different criteria to do this, such as ethics, leadership, company culture, brand perception and the message transmitted on socialmedia.
