21
de Març
de
2017 - 11:41
"The Spanish user is the most active there is right now on the networks. They like to nose about, to see what is around them and create content, especially if they are young. They post an average of 15 videos a day." This is the main feature that Adrián Doménech has discovered recently with Vitcord and that he is trying to exploit to be able one day to position his social network on the level of Instagram, Snapchat or Twitter.
The Valencian is the founder and CEO of the startup set up in 2015 and accelerated in NUMA Barcelona. According to Doménech, it is a platform that brings users together through collaborative video: "We share videos daily, creating them and posting them to the cloud because there is some reason to share them. Vitcord was made to record videos of events, challenges or everyday things so that they can be shared and grow with the collaboration of everyone." Thus, when a user posts an audiovisual capsule on the network, a second and third user can add to it with their own recordings.
The figure of co-creator
The social network was set up with the aim of giving priority to the content over the user. "What matters is the quality, our popularity as creators will depend on the video, not on the number of followers," points out the CEO. The better it is in content and form, the more interactions it will get and the more users will join the cycle of expanding it with their own contributions. Or as Doménech says, "depending on the creative capacity of the video, the community will react, build and collaborate with it."
Here is where the main difference between Vitcord and other social platforms lies. If on Youtube or Instagram there are the figures of the creator and the consumer, on the Valencian network there is a third figure: the co-creator. "It is a person who creates content after another has already done so, because they feel identified and believe that they can add something to it. It could be another point of view of the same event or perhaps they add a challenge," he says.
In only three months, the co-founder states that they have gone from 1,200 to 100,000 users. Of these, he says that almost 42% are content creators, a figure they want to raise to 50% thanks to the platform's "capacity for inspiration". "Ours are not users who feel like gods on networks like Instagram, where we want to be the greatest and have a lot of likes, but rather they are people who want to motivate others and have interaction," he says about how his project is different.
Another characteristic difference of Vitcord's users is their age. Most are between 14 and 19 and Doménech says of them that they are people who "are not on the other networks or in the shadows because they cannot be stars."
Among influential personalities
The secret of the growth in the past few months is explained by the firm's time at the NUMA accelerator in Barcelona. The CEO calls it a "key stage in which relationships have been made with potential investors we would otherwise not have had access to." Without wanting to give names, he says that they have personalities that boosted the growth of Twitter or Tuenti and the support of foreign capital, altogether with "a mixed profile that brings capital, a good network of contacts and knowledge."
That is how they have recently been able to close a round of funding of some 750,000 euros, the highest figure for a startup at NUMA. Their objective is to consolidate the first markets in which they have users and grow in Mexico, Chile, Argentina, Brazil, the Philippines and the United Kingdom, increase the retention index, and boost business intelligence. They are also looking at the model for monetising the project, a strategy that the CEO says is already being worked on by the team – made up of nine people- and the investors, and that the database of users currently forms the basis of the business.
The Valencian is the founder and CEO of the startup set up in 2015 and accelerated in NUMA Barcelona. According to Doménech, it is a platform that brings users together through collaborative video: "We share videos daily, creating them and posting them to the cloud because there is some reason to share them. Vitcord was made to record videos of events, challenges or everyday things so that they can be shared and grow with the collaboration of everyone." Thus, when a user posts an audiovisual capsule on the network, a second and third user can add to it with their own recordings.
The figure of co-creator
The social network was set up with the aim of giving priority to the content over the user. "What matters is the quality, our popularity as creators will depend on the video, not on the number of followers," points out the CEO. The better it is in content and form, the more interactions it will get and the more users will join the cycle of expanding it with their own contributions. Or as Doménech says, "depending on the creative capacity of the video, the community will react, build and collaborate with it."
Here is where the main difference between Vitcord and other social platforms lies. If on Youtube or Instagram there are the figures of the creator and the consumer, on the Valencian network there is a third figure: the co-creator. "It is a person who creates content after another has already done so, because they feel identified and believe that they can add something to it. It could be another point of view of the same event or perhaps they add a challenge," he says.
In only three months, the co-founder states that they have gone from 1,200 to 100,000 users. Of these, he says that almost 42% are content creators, a figure they want to raise to 50% thanks to the platform's "capacity for inspiration". "Ours are not users who feel like gods on networks like Instagram, where we want to be the greatest and have a lot of likes, but rather they are people who want to motivate others and have interaction," he says about how his project is different.
Another characteristic difference of Vitcord's users is their age. Most are between 14 and 19 and Doménech says of them that they are people who "are not on the other networks or in the shadows because they cannot be stars."
Among influential personalities
The secret of the growth in the past few months is explained by the firm's time at the NUMA accelerator in Barcelona. The CEO calls it a "key stage in which relationships have been made with potential investors we would otherwise not have had access to." Without wanting to give names, he says that they have personalities that boosted the growth of Twitter or Tuenti and the support of foreign capital, altogether with "a mixed profile that brings capital, a good network of contacts and knowledge."
That is how they have recently been able to close a round of funding of some 750,000 euros, the highest figure for a startup at NUMA. Their objective is to consolidate the first markets in which they have users and grow in Mexico, Chile, Argentina, Brazil, the Philippines and the United Kingdom, increase the retention index, and boost business intelligence. They are also looking at the model for monetising the project, a strategy that the CEO says is already being worked on by the team – made up of nine people- and the investors, and that the database of users currently forms the basis of the business.