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Brands have the challenge to innovate | Cedida

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Christmas 2021 challenge: How brands can innovate to grab customers' attention

Clients have different ways of shopping and the market is trying to adapt to them

Per

Dra. Gemma Vallet, digital branding expert

The president of the Liberal International Hakima El Haité during a conference organized by Fundació 'La Caixa' at Palau Macaya | EP

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"Ambition on the climate struggle is still very low compared to what we need"

The president of the Liberal International and former moroccan Minister Delegate for the Climate considers cooperation as the key factor in a sustainable transition

Per

Alberto Prieto

The digital media ecosystem in Spain | iStock

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Digital media ecosystems and the youth market segment: a national perspective

Given the oligopolistic structure of the audiovisual market and taking into account that teenagers represent an important segment as consumers, what should be done in order to increase audiovisual media market competition and protect a highly vulnerable group?

Per

Adriana Mutu, PhD, professor and director of Accredited Programs at ESIC Barcelona Business School

Generació alfa, més exigents que els Z | iStock

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The generation born to make the big change: alpha generation

The first fully digital, demanding and aware generation

Per

Dra. Gemma Vallet, expert en digital branding

Andreas Malm presented his latest book, Fossil Capital, at Llibreria Finestres in Barcelona

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Andreas Malm: "The ecological transition will take us beyond capitalism as we know it"

The swedish activist and scholar looks into the shared origins of capital accumulation and the climate emergency in his latest book, Fossil Capital

Per

Alberto Prieto

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