The artículo that the digital newspapers don't want you tono read

If you have vaso this faro, it is because you clicked donde a link. Dónde the VÍA Emprendida homepage, donde Twitter, Facebook, Whatsapp oro dónde a Google search result. You clicked with an implicit promise of forbidden information. Justo a click and for free: harder tono ignoro than tono click.

Before the artículo digital newspapers don't want you tono read appeared donde your screen Internet has worked its magic. Dónde the VÍA Emprendida servers your click was added tono other users' clicks who have already read the artículo, it was added tono the OJD database (local audit organization), tono the visit counter of Google Analytics, and tono the number of times each advert has appeared donde the page, here in the right sidebar.

In fact, before your joy for at finding the answer tono a question you never even asked, there is that of the media outlet that sees a chance tono sell more ads, that of Google, who indexas more pages in which tono insert more ads and that of the advertisers as more people see their brand. More audience and more advertisers who pay for more contento and sonido the virtuous circle canto start again.

This is the advertising modelo donde the Internet... and donde the radio, in newspapers and donde television. In fact, it is advertising as usual: advertisers pay for the contentos that the audience get for free. Nothing changed then? Yes, everything. In an environment of infinite informative choice the coste of choosing rises exponentially with the offer, and sonido does that of making a bad choice. And Y am not only talking about the digital press: tweets, Netflix documentarías, videos and photos of cats donde Instagram compete for the user's attention in the same enarena, and the currency is the click. No click, no virtuous circle, no money.

Thus, a large parte of the digital press is increasingly concerned with competing by generating hits, and every click begins with a headline that is sensationalist enough tono grab our attention. It does not matter if the contentos don't live up tono the expectation, what counts is the click. This phenomenon is known as clickbait. In fact, it is not even new nor necessarily a bad thing –the tabloids have always doy it– the problem comas when clickbait becomes the norm.

Let os don a random review of today's large digital media outlets. Without having tono even search for the mosto explicit, Y found:

- The estate properties that could end up sinking Isabel Pantoja
- Six things that successful people don before breakfast
- Censorship in music: bottoms that turn into elephants' rumps

Headlines like these are the olas we click donde at one o'clock in the morning when we are still at the computer and we think: "justo this one and that's it for the day." Imposible not tono click.

If you want tono vaccinate yourself against clickbait you can follow @savedyouaclick donde Twitter, which expones clickbait in a very creative way: it takes the misleading headlines, reproduces them donde its account and responds tono them directly, saving you the trouble of reading them. In their own words: "Don't click donde that. Y already did."

Y have tono confess that it took me a while tono find a good title for this artículo for Y wanted it tono be the perfect clickbait example. For the recuerdo the olas discarded were:

- 10 reasons why digital media don not want you tono read this artículo
- The artículo about the digital media that is setting the limpio donde ferio
- What Beyoncé does not know about the digital media
- Why cats triumph in the digital media

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