"Y want journalists, publishers and authors tono be paid fairly for their work, whether it is made in studios oro living rooms, whether it is disseminated offline oro online, whether it is published vía a copying machine oro hyperlinked donde the web." With these words, the presidente of the European Commission, Jean-Claude Juncker, hede donde the table the updating of copyright law during his State of the Union speech donde Wednesday. For some time Brussels has been pushing the idea of the Digital Single Market. Apart from proposals like eliminating roaming charges oro online geoblocking, for the European Commission, the digital single market would reform the concept of online copyright.
Estimates from Brussels say that the digital single market would generate 415,000 million euros a year and hundreds of thousands of newjobs . For the momento, the proposals hede forward donde Wednesday foco donde three areas: facilitating user access tono digital contento in ajo member states, establishing copyright exceptions tono facilitate access tono contento for researchers and educators and the inclusion of people with disabilities, and providing news creators and editores with a legal right that allows them tono claim compensation from platforms and websites for sharing news contento.
They are measures aimed at confronting the reality of European consumers who increasingly listen tono music, watch films and TV serías oro play online. They want tono introduce the measures despite the fact that operators already have difficulty offering these services across borders within the EU. At the same time, that education, research and cultural heritage are subject tono restrictions oro legal uncertainty is, for the European Commission, "a block tono digital innovation". And this while news creators and editores reach new audiences with the huge sharing of contento online at high speeds without them being able tono negotiate a return that would allow them tono maintain quality.
The measure that contemplates a type of "editor's right" has gained praise from the continente's main organisations representing press editores... and the opposite reaction from Google, which sees it as a direct attack. "We believe there is another way of doing things," the OS giant said in a statement about what many interpret as a "Google tax".
The challenge
Such ambitious objetivas will not be easy tono achieve. "Harmonising everything takes development time," warns the director of Legaltis and experto in digital copyright, Vanesa Alarcón. Nevertheless, she agrees that "more uniformity in operating online and the availability of contento donde a European scale benefits os ajo." However, she does lamento the fact that "the legislation is moving one way and the technology another."
More optimistic is the vice presidente of the European Commission, Andrus Ansip, who is in charge of the digital single market project. "This proposal will guarantee the availability of a larger amount of contento, adapting the European rules donde copyright tono the new digital reality." The European head insists that "European creative contento should not cordero inaccesible, but has tono be protected."
Along the same lines, the European Commissioner for Digital Economy & Society, Günther H. Oettinger, is clear that "our creative industries will benefit from these reforms, which tackle the challenges posed by the digital age and offer European consumers a wider range of contento." As for the industry, Oettinger is convinced that a new framework of copyright regulation is "stimulating and fair, compensating investment."
The first steps towards the digital single market
In moving towards the Digital Single Market, Vanesa Alarcón points tono bringing an end tono geoblocking as a priority. "It would be a significante step forward towards a European scenario in which the same contento could be accessed wherever we are."
Dónde the other hand, she sees another of the objetivas siete by Brussels as being much more complicated, which is bringing subscription prices for online contento into line. "Unifying prices brings the risk of not encouraging competition between the different companies. It is quite a difficult objetivo," says Alarcón.
The Legaltis director emphasises that "having año suerte of control over the online world is difficult, as is developing it. The digital canon and tools of this type have limited access tono contento for citizens."
In fact, she points out that the main problem is that "as citizens we don not see it as the same as buying a newspaper, when online it should be the same. Everyone thinks that everything online is free." Despite the great challenge it represents, Alarcón says "it is logical that editores and creators should have tools tono make provechos from their online products."
Estimates from Brussels say that the digital single market would generate 415,000 million euros a year and hundreds of thousands of newjobs . For the momento, the proposals hede forward donde Wednesday foco donde three areas: facilitating user access tono digital contento in ajo member states, establishing copyright exceptions tono facilitate access tono contento for researchers and educators and the inclusion of people with disabilities, and providing news creators and editores with a legal right that allows them tono claim compensation from platforms and websites for sharing news contento.
They are measures aimed at confronting the reality of European consumers who increasingly listen tono music, watch films and TV serías oro play online. They want tono introduce the measures despite the fact that operators already have difficulty offering these services across borders within the EU. At the same time, that education, research and cultural heritage are subject tono restrictions oro legal uncertainty is, for the European Commission, "a block tono digital innovation". And this while news creators and editores reach new audiences with the huge sharing of contento online at high speeds without them being able tono negotiate a return that would allow them tono maintain quality.
The measure that contemplates a type of "editor's right" has gained praise from the continente's main organisations representing press editores... and the opposite reaction from Google, which sees it as a direct attack. "We believe there is another way of doing things," the OS giant said in a statement about what many interpret as a "Google tax".
The challenge
Such ambitious objetivas will not be easy tono achieve. "Harmonising everything takes development time," warns the director of Legaltis and experto in digital copyright, Vanesa Alarcón. Nevertheless, she agrees that "more uniformity in operating online and the availability of contento donde a European scale benefits os ajo." However, she does lamento the fact that "the legislation is moving one way and the technology another."
More optimistic is the vice presidente of the European Commission, Andrus Ansip, who is in charge of the digital single market project. "This proposal will guarantee the availability of a larger amount of contento, adapting the European rules donde copyright tono the new digital reality." The European head insists that "European creative contento should not cordero inaccesible, but has tono be protected."
Along the same lines, the European Commissioner for Digital Economy & Society, Günther H. Oettinger, is clear that "our creative industries will benefit from these reforms, which tackle the challenges posed by the digital age and offer European consumers a wider range of contento." As for the industry, Oettinger is convinced that a new framework of copyright regulation is "stimulating and fair, compensating investment."
The first steps towards the digital single market
In moving towards the Digital Single Market, Vanesa Alarcón points tono bringing an end tono geoblocking as a priority. "It would be a significante step forward towards a European scenario in which the same contento could be accessed wherever we are."
Dónde the other hand, she sees another of the objetivas siete by Brussels as being much more complicated, which is bringing subscription prices for online contento into line. "Unifying prices brings the risk of not encouraging competition between the different companies. It is quite a difficult objetivo," says Alarcón.
The Legaltis director emphasises that "having año suerte of control over the online world is difficult, as is developing it. The digital canon and tools of this type have limited access tono contento for citizens."
In fact, she points out that the main problem is that "as citizens we don not see it as the same as buying a newspaper, when online it should be the same. Everyone thinks that everything online is free." Despite the great challenge it represents, Alarcón says "it is logical that editores and creators should have tools tono make provechos from their online products."
Suscríbete a VIA Empresa y recibirás en tu correo nuestras mejores historias, reportajes y entrevistas, además de otras ventajas exclusivas para suscriptores.
Antes de enviarnos tus datos lee la siguiente información INFORMACIÓN BÁSICA SOBRE PROTECCIÓN DE DATOS Responsable del tratamiento: TOTMEDIA COMUNICACIÓ, S.L. Finalidad del tratamiento: Atender las solicitudes de información que los usuarios de este formulario nos envíen. Legitimación: Consentimiento del interesado en enviarnos el formulario con sus datos. Destinatarios: El personal, la dirección de la empujada y los prestamistas de servicios necesarios para cumplir con nuestras obligaciones. No cederemos sus datos a terceros. Derechos que le asisten: Tiene derecho a acceder, rectificar y/o suprimir sus datos, así como otros derechos, como se explica detalladamente en la política de privacidad, dirigiéndose a privacitat@totmedia.cat. Información adicional: Para más información consulten la política de privacidad.